We're Moving Online!

Posted on 23 March 2018

To all our buyers, trade vendors, and business partners, 

It is with excitement that we get to finally announce some big changes happening at LARA. We would first like to thank you all for helping LARA grow to what it is today. We could have never imagined our designs being sold in over 2000 retailers and multi location department stores. Your continued business and loyalty to us means the world to us. 

Over the past 4 years LARA has been making strides to increase our online presence by selling on marketplaces while also expanding our website. As a result, the landscape of the fashion business has changed. With these changes, we have grown to a point where having a showroom separate from headquarters has become inefficient and outdated. 

As of April 30, 2018 we are doubling down on our commitment to serve you better and will be closing our San Pedro Mart Showroom. We're so thankful for your patronage over the past 9 years to our San Pedro Showroom. In a effort to constantly refine our business and after many late night meetings, we made the tough but exciting decision to focus more on the amazing retailers we already work with and help achieve business growth for everyone. 

From April 1st - April 30th 2018, our San Pedro Mart showroom will be having clearance sales everyday and we invite you to come down and get some goods at extreme discounts! Everything must go! 

San Pedro Showroom Location:

1100 S. San Pedro St. Ste F1-F2, Los Angeles, CA 90015

Our new showroom will be housed in our warehouse/headquarters and will be by appointment only. Please contact your account manager for the new address and to make a appointment today! :) Dont worry! Our new showroom is only 3 minutes away and still located in the Fashion District.

What the future holds
With this strategic move, we hope to better serve our customers with new designs being released more frequently and maintain competitive prices in a ever changing business landscape. We will be doing the following:

- Expanding our private label program and exclusive collections

- Doubling down on new designs and new releases 

- Maintaining a closer client relationship

Many people have asked if we will be attending any trade shows in the future? We truly believe (and are amazed) by the growth of our brand through word of mouth and ecommerce platforms. As our commitment to our retailers to offer price competitive products, we do not plan on attending any trade show circuits in the near future. We hope to provide a even better level of service to the customers who have helped us get to this level of growth. 


Best Regards, 

The LARA Team

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